NHC counts with a rich board of advisors, which actively assist and provide guidance due to the extensive field experience each individual has.


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Verónica Soares Franco

Verónica currently serves as Executive Committee Member at Pestana Hotel Group. During her career, Verónica led projects in the transportation, strategy consulting and consumer goods sectors, having worked at BCG and Procter&Gamble. Verónica holds a management degree from NOVA SBE and an MBA from Columbia Business School.


Sérgio Guerreiro

 Senior Director at Turismo de Portugal, Sérgio represents Portugal at several international working groups at UNWTO, OECD and European Travel Commission - being both the Chairman of the OECD Tourism Committee and of the European Travel Commission’s Market Intelligence Group. 
Sérgio is also the Executive Director of Westmont Institute for Tourism and Hospitality at Nova SBE and is a visiting lecturer at NOVA IMS.


Marta Sousa Pires

Marta is an Executive Managing Director, skilled in Negotiation, Strategy Development & Implementation, Business Planning, Hotel & Tourism Management, Entrepreneurship, and with an expertise in the Portuguese market. Marta is a strong business development professional holding an MBA in Business Administration and Management from ESADE Business School.